Marketing Executive
Huyền Tôn Nữ
Tú Phương
Over three years building brands for a technology and drone services company.
A strong brand is not what a company says about itself. It is what the company can prove by what it does.
I'm Phương, a Marketing Executive with more than 3 years building brands in B2B technology. I started out running the entire marketing function of an SME on my own, which meant walking a brand through every stage of its journey.
Where I'm going
Within five years I want to be a Brand Manager who thinks in durable strategy, and who uses brand to solve business problems.
Education, certificates and skills
Education
- Bachelor of Marketing
- Hue University of Economics
Certificates
- Coursera: Digital Marketing and E-commerce
- TOEIC 700+
- Microsoft Office Specialist
Skills
- Design
- Canva
- Video editing
- CapCut, Canva
- Analytics
- Google Analytics, Social Media Insights
- SEO
- Google Search Console, Keyword Planner, Ahrefs
- performance content
- content strategy
- social media
- market research
- project management
- full-funnel content
- video script
- blog, pr article
- event
- SEO
- AI marketing skills
Experience
The best part of this journey: even in work I had no prior experience of, taking the initiative, teaching myself and being well led meant I could still take the role on and do it properly.
Vietnam August Star Joint Stock Company (AGS)
11.2022 - 02.2026
Built and ran B2B marketing for the technology arm (AGS Technologies): content strategy, multi-channel management, multi-format production, and on through campaigns, events and product communications.
DKSH Vietnam
07.2019 - 10.2022
Processed, checked and standardised data, and supported Sales through tender data analysis and the paperwork around it.
Brand Repositioning
AGS Technologies. From UAV equipment distributor to a brand known for integrated solutions and drone training.
In mid 2024 AGS Technologies changed the purpose of the business: from distributing drone hardware (DJI Enterprise) to delivering integrated UAV solutions and training end to end. The old position, “the first company to supply drone products in Vietnam”, no longer described what the company could do or where it was going.
My role. I owned the whole marketing function, responsible for turning the leadership's business direction into a brand strategy and a complete communications system.
Brand recognition
The market knew AGS as a company that sells aircraft, and did not yet recognise the full extent of its UAV solutions and services.
Content system
Content was scattered and heavy on specifications, with no unified concept or brand message.
Potential customers
Most monthly leads came through the leadership's personal network; the brand's own channels were not yet generating the right Enterprise pipeline.
Channel ecosystem
Channels mapped to the B2B customer journey, each with one role and one consistent message.
TikTok
Awareness
Recognition through content that is easy to watch and easy to grasp
Interest
Sustained brand presence, an emotional connection
YouTube
Consideration
Expertise, proof of technical capability
Trust
Credibility with partners and businesses
Zalo OA
Nurturing
Nurturing and looking after customers
Website
Conversion
The conversion point
pieces of content a month
channels running steadily
Technical content carries a lot of jargon, which makes it hard to take in. The answer was to tier it by audience: YouTube long-form for specialists and technicians, while Reels, TikTok and Facebook carry the same subject in the language of problems and benefits.
Brand Storytelling: when technology tells a human story
The mud and rock flood disaster at Làng Nủ, Lào Cai, 09.2024. AGS Technologies worked alongside local authorities, using drones in search, rescue and disinfectant spraying to support the community's recovery.
Photo: AGS Technologies
My role. I built and ran all of the campaign's content from back of house: taking direction from my manager, briefing the field team on the footage we needed, then writing and editing the long-form YouTube video myself and developing the Facebook posts, Reels and Shorts from material sent back in real time.
Tell it through action, not through tragedy
The lens stays on the rescue and disinfection work, and never exploits images of victims
People at the centre
The drone appears as a tool serving the community, not a product to be sold
Real time and exclusive
Footage from the site takes priority, which keeps it current and keeps it true
No sales CTA
No call to action attached to any piece of content in the campaign
What I learned
Viral comes from the right story at the right moment, with exclusive material and a humane act behind it.
The campaign grew into a series of three webinars, “UAVs in disaster prevention and recovery”, turning the project's story into shared expertise.
Tết Flower Streets 2026
AGS Landscape was the lead designer and builder for the Tết 2026 flower street projects across four cities and provinces. The real audience was not only the public but the local authorities, both those who had already commissioned an AGS flower street and those who had not. Each street, communicated well, becomes the case study that persuades the next locality.
Nguyễn Huệ, Ho Chi Minh City
1.8 million visitors
+50% on Tết 2025, up from around 1.2 million
Huế
around 523,600 visitors
+245%, with Tết tourism revenue around 1,121 billion VND, up 350%
Đồng Tháp
around 422,500 visitors
+10%, with tourism revenue of 170 billion VND, up 16%
Home Hà Nội
Local mascots and local cultural stories
Design inspiration and materials particular to each region
My role
I came in at the start of the project and built the communications master file that unified all four: project timeline, production timeline, communications plan, quotes, staffing and budget. I coordinated across parties: PM, marketing, press, television, producers and the outsourced crews.
Content structured around the event's life cycle
Before: teasers, glimpses of the technology and the design inspiration, to build anticipation. During: spreading it, driving check-ins, amplifying what visitors posted. After: the numbers, and the mark AGS left.
Brand impact
AGS Technologies
100% organic
- 1M+
- Facebook views in 2025
- +10%
- followers on average across channels
- 4+
- channels running steadily
- 10+
- B2B leads a month
The communications system began generating its own pipeline instead of depending on the leadership's personal network.
The Làng Nủ disaster
100% organic, within one month
- 3.5M+
- Facebook views
- 200K+
- YouTube views
- 100+
- specialists and practitioners at the webinars
- +1,000
- Facebook followers, 10 times the usual
The press covered it unprompted: Dân trí, VOV, Báo Công an TP.HCM, CafeF. VTV3's programme “Điểm tựa Việt Nam” interviewed and reported on it. Viettel approached AGS about working together on search and rescue in the Trà My mountains.
Tết Flower Streets 2026
Source: figures published by local authorities and the organisers
- 1.8M
- visitors at Nguyễn Huệ, up 50%
- +245%
- visitors at Huế against Tết 2025
- 30+
- press articles nationwide
- 4
- cities and provinces running in parallel
Communications is one part of the project as a whole. Each flower street holds on to its local character while adding to AGS Landscape's standing with the provinces that might come next.
